Sarah Beth's Blog

A Beginner Blogger

Communication in PR March 10, 2009

Filed under: Responses — sbsullivan @ 8:48 am
Tags: ,

In yesterday’s Public Relations class, we talked about communication in public relations. My teacher, Barbara Nixon, especially stressed that communication should be:

  • appropriate
  • meaningful
  • memorable
  • understandable
  • believable

Part of communication is knowing your audience. There are two types of audiences: passive and active. Passive audiences are not engaged in the conversation and must be drawn out. Active audiences are proactive.

Some things to avoid in Communication are:


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