Sarah Beth's Blog

A Beginner Blogger

Chapter 1 March 14, 2009

The textbook I have for my Introduction to Public Relations is called “Public Relations: Strategies and Tactics. Chapter 1 is explaining the basics of Public Relations. Some of the main points are

  • the importance of building and maintaining mutually beneficial relationships
  • a process called RACE, which stands for Research, Action, Communication, and Evaluation
  • the differences between journalism, marketing, advertising, and PR
  • the importants of working with other departments in order to send out a constant message to the public
  • the different areas of PR, examples are corporations, nonprofits, entertainment, sports, politics, government, education, and international business
  • the five most important abilities a practitioner must posses: writing, research, planning, problem-solving, and business/economics
  • another point that interested me was the salary information. Most entry-level PR jobs range from $30,000 and $40,000
  • Generally, women earn less than men

All information is based off of the content from Public Relations: Strategies and Tactics (9th ed.) by Dennis L. Wilcox and Glen T. Cameron.


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