Sarah Beth's Blog

A Beginner Blogger

Chapter 4 March 14, 2009

This chapter discusses the different departments and firms in PR. Some department names are corporate relations, marketing and corporate affairs, investor relations, public affairs, marketing communications, community relations, and external affairs. At the head of a department, there is usually a head executive called either a manager, vice president, or director. Each department is usually divided further into smaller sections.

Sources of friction is another topic in this chapter. Some sources of friction are:

  • legal issues
  • human resources
  • advertising
  • marketing

A PR firm provides many services. Some of these are marketing communications, media analysis, crisis communication, public affairs, and events management.

I also learned about how PR firms charge their clients. Some charge by the hour, some charge a monthly fee called a retainer fee, and others have a fixed project fee.

All information is based off of the content from Public Relations: Strategies and Tactics (9th ed.) by Dennis L. Wilcox and Glen T. Cameron.


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