Sarah Beth's Blog

A Beginner Blogger

AP Style April 28, 2009

Filed under: Responses — sbsullivan @ 8:28 am

Today in my Intro to Public Relations class, we discussed the Associated Press Stylebook.


We edited a news release using this style. This is the accepted style of writing for journalistic and public relations writing.


Swine Flu Scare April 27, 2009

Filed under: Personal — sbsullivan @ 8:12 pm

When I read the CNN story about the swine flu, I’m not going to lie, it made me very nervous. I am about to go out and buy a bunch of face masks and stay inside for a very long time. I am still wondering how long it will take the virus to spread, and hoping the CDC will be working on overtime to control the virus. This is what scares me the most, “When the flu spreads person-to-person, instead of from animals to humans, it can continue to mutate, making it harder to treat or fight off because people have no natural immunity.” Also the fact that 103 people died in Mexico. That’s a big number. That’s my whole Public Relations class…


Comment on Leigh Gunnels’ Blog

Filed under: My Comments — sbsullivan @ 3:02 am
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Leigh wrote about the more economically savvy Mercedes-Benz SUV.  I think this is an important step to becoming a more green society.


Comment on James Kicklighter’s Blog

Filed under: My Comments — sbsullivan @ 2:55 am

James is an inspiration to me. I commented on his About Page. He certainly is something!


Bayer Crisis Management

Filed under: PR Connections — sbsullivan @ 2:48 am

Question for all my Public Relations peers, how should Bayer have handled their recent fiasco differently?


Comment on Beth Agee’s Blog

Filed under: My Comments — sbsullivan @ 2:29 am

Today I commented on Beth Agee’s blog post about the Miss USA news. I agree with Beth in that Miss California did nothing wrong in stating her opinions. That is the whole point of the interview process.


UGA Professor/Murderer

Filed under: PR Connections — sbsullivan @ 1:18 am
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In today’s edition of the Atlanta Journal Constitution, there is an article about the recent shootings at UGA. The shooter has been a professor at UGA since 1994. He opened fire outside a community theater Saturday afternoon .Three people were killed and several others were wounded.

George M. Zinkhan III, the shooter, is on the loose. Police are currently searching for him in one of his three cars.

The quotes in this story are from people directly related to the issue at hand. It would be inappropriate for a public relations professional to add a quote, unless they were involved in the story. This story was published in order to let people know to be on the look out for this dangerous man. Included in the article are his picture and a description of his body build and the cars he drives. Public relations is involved in order to warn the community about this man. In our book, the different types of public relations are described. I believe this may be classified as either community relations or issues management. UGA must also use good public relations so their university isn’t portrayed in a negative light.

UGA President Michael Adams, said,

“The University community is shocked and saddened at this tragic event. Our first thoughts are for safety of the university community and for prompt apprehension of the person responsible. Our thoughts and prayers are with the families of all those who have been affected.”

Public relations is very important in our news. It ensures that the public gets a fair view of what is going on. I feel it is important for journalists  to use public relations in their news writings. Usually, it is what is best for the company or organization, as well as the public.


Twitter…Still Learning April 22, 2009

Filed under: Assignments-PRCA 2330 — sbsullivan @ 9:53 am

For my Intro to PR class, I was required to do “Another 48 hours of Twitter.” Earlier in the semester, I was required to do Twitter for a short period of time and was more than confused about the point of Twitter.

After seeing the popularity escalate, even between celebrities, I realized it was time for me to get more acquainted with Twitter. In order to do this, I found a video online and dove right in.

I also visited The Twitter Power System Blog and a good many tips on what to post to impact your followers. One tip I found especially beneficial was about “Retweeting.” The website says,

“Retweets represent the real communal spirit of Twitter.

It spreads valuable information based on your own editorial criteria and allows important news to spread through the Twitter community with incredible speed.

So if you find a Tweet that provides you with good information, share it with your followers.

Just remember to include the person’s username with the message when you retweet. For example, if the original tweet is from @peterfrancis make sure that you add

RT @peterfrancis

to the front of the original message. This will provide your followers with quality content and make sure that the person who created the tweet gets recognition for it.”

I didn’t know anything about this type of tweeting, but am now going to put it to use.

My first week of  Twitter, I really had no idea what I was doing. I think I sent a million during the Super Bowl game, just trying to catch up with all the other updates I saw. I didn’t understand why I had to put the @ or # symbols in my “tweets,” and to be honest, I didn’t even understand what was meant by a “tweet.”

This time around using Twitter, I was able to use it to my advantage. I followed people I was really interested in, and who could also provide some self-benefit. I followed several PR professionals so that I can have contacts in case I have a question about something.  One thing I noticed this time around that I hadn’t noticed before was the Twitter vocabulary definitions on the right side of the Twitter website.  It’s difficult to start using Twitter, and the unique vernacular makes it even harder. The definitions are extremely beneficial. 48 hours was still not enough time for me to become 100% comfortable with Twitter. When I log on my computer, I still automatically check my email and Facebook, but not Twitter. It  doesn’t occur to me until much later. I’m hoping this will change with experience, because as I stated earlier, I do feel it is a very useful tool.

I am very suprised at the number of people using Twitter and how celebrity use has escalated. What a smart way to get some publicity.

I want to know how to become better versed in using the website. As I said earlier, I think I could use it to my advantage if I were more comfortable with it.

In my search for interesting people involved in PR on Twitter,  stumbled across, which has a list 40 PR -Related People to Follow on Twitter. Three people I would recommend on this list are:

  1. @KarenRussell-She is a Public Relations professor at UGA. What better idea for a PR student to be in contact with another PR professor. She has interesting tweets about happenings in the PR World.
  2.  @dough– Doug Haslam is a PR Professional with SHIFT. His tweets are quirky.
  3. @jangles-Neville Hobson is a PR profession and co-hosts  the FIR podcast with Shel Holtz. He is based in the United Kingdom. For me it is good to have a contact who is overseas. Travel is a passion of mine, and I would love to be able to travel with my career in PR. He also provides many links to interesting websites in his updates.

One disappointment I had on Twitter was I had to request to follow @rdfrench, Robert French, a professor at Auburn University, and the creator of PR Open Mic. I understand the need for privacy, but I was still disappointed that I didn’t get to immediately see his updates.


You can follow me on @sbsullivan. I guarantee you’ll see me around!


Fun with PhotoFunia April 21, 2009

Filed under: Personal — sbsullivan @ 1:26 am
Tags: ,

After reading about this website on Barbara Nixon’s website, I decided to have some fun of my own.


George and I on a Billboard


My Boyfriend, Cole and I on a $100 bill






While I had a lot of fun creating these pictures, it also made me realize how easy it is to manipulate this kind of program and potentially get someone in a lot of trouble. It is so easy just to put anyone’s face on anyone’s body. This could be disastrous for someone who values their reputation.


PR Professionals April 20, 2009

Filed under: Responses — sbsullivan @ 10:29 am
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In my Public Relations class on Wednesday, my teacher arranged for two Public Relations Professionals to come speak to our class. They both work for the company, three, which combines advertising, PR, and direct marketing into one company. The speakers were Lauren Crawford and Jeremy Estroff.  They both gave interesting insight about what it takes to get hired in the PR world. One point they continuously stressed was writing, and to include samples of your writing in your resume. They also stated how much social media is changing Public Relations. No longer does PR only pertain to press releases, research, and media pitches, now the social media adds a whole new aspect. Lauren said she feels she is one of the only PR professionals not on Twitter.

Jeremy had many interesting experiences. As the art director of three, he has worked on many projects. One thing he said that stood out in my mind is that “a logo is not just a logo, it is a device to communicate a company’s message.” One project he worked on was with Mercedes. They spent 12 million dollars for the media release of their very first SUV.

Jeremy has worked with an individual firm, a corporate company, and has also done freelance PR. He said freelance is a great way to get experience, and it’s convenient because you are able to set your own hours.

While working at done work with three, Lauren and Jeremy have done work with Children’s Healthcare of Atlanta and Shaw Flooring. With Shaw, they needed a new “sexy” type of flooring. How can flooring be sexy? Take a look at the sample Lauren and Jeremy created and shared with my class.

Shaw Flooring Sample












Lauren and Jeremy answered many of my questions about life in a PR career might be like. They made me very excited about getting started. I enjoyed their insight.