Chapter 11 is called “Reaching a Multicultural and Diverse Audience.” Audiences change with generation. Some generation groups are Baby Boomers, Generation X, and Generation Y. Each of these have different characteristics, and require various media channels in order to understand information. The United States is becoming more and more diversified. This requires the media to become more diversified as well. Religious groups, gays and lesbians, the disabled, and women are other groups that are rapidly increasing. The media must be able to recognize these trends and change their messages to meet the needs of all of the different groups.
All information is based off of the content from Public Relations: Strategies and Tactics (9th ed.) by Dennis L. Wilcox and Glen T. Cameron.