In today’s edition of the Atlanta Journal Constitution, there is an article about the recent shootings at UGA. The shooter has been a professor at UGA since 1994. He opened fire outside a community theater Saturday afternoon .Three people were killed and several others were wounded.
George M. Zinkhan III, the shooter, is on the loose. Police are currently searching for him in one of his three cars.
The quotes in this story are from people directly related to the issue at hand. It would be inappropriate for a public relations professional to add a quote, unless they were involved in the story. This story was published in order to let people know to be on the look out for this dangerous man. Included in the article are his picture and a description of his body build and the cars he drives. Public relations is involved in order to warn the community about this man. In our book, the different types of public relations are described. I believe this may be classified as either community relations or issues management. UGA must also use good public relations so their university isn’t portrayed in a negative light.
UGA President Michael Adams, said,
“The University community is shocked and saddened at this tragic event. Our first thoughts are for safety of the university community and for prompt apprehension of the person responsible. Our thoughts and prayers are with the families of all those who have been affected.”
Public relations is very important in our news. It ensures that the public gets a fair view of what is going on. I feel it is important for journalists to use public relations in their news writings. Usually, it is what is best for the company or organization, as well as the public.