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AP Style April 28, 2009

Filed under: Responses — sbsullivan @ 8:28 am

Today in my Intro to Public Relations class, we discussed the Associated Press Stylebook.


We edited a news release using this style. This is the accepted style of writing for journalistic and public relations writing.


PR Professionals April 20, 2009

Filed under: Responses — sbsullivan @ 10:29 am
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In my Public Relations class on Wednesday, my teacher arranged for two Public Relations Professionals to come speak to our class. They both work for the company, three, which combines advertising, PR, and direct marketing into one company. The speakers were Lauren Crawford and Jeremy Estroff.  They both gave interesting insight about what it takes to get hired in the PR world. One point they continuously stressed was writing, and to include samples of your writing in your resume. They also stated how much social media is changing Public Relations. No longer does PR only pertain to press releases, research, and media pitches, now the social media adds a whole new aspect. Lauren said she feels she is one of the only PR professionals not on Twitter.

Jeremy had many interesting experiences. As the art director of three, he has worked on many projects. One thing he said that stood out in my mind is that “a logo is not just a logo, it is a device to communicate a company’s message.” One project he worked on was with Mercedes. They spent 12 million dollars for the media release of their very first SUV.

Jeremy has worked with an individual firm, a corporate company, and has also done freelance PR. He said freelance is a great way to get experience, and it’s convenient because you are able to set your own hours.

While working at done work with three, Lauren and Jeremy have done work with Children’s Healthcare of Atlanta and Shaw Flooring. With Shaw, they needed a new “sexy” type of flooring. How can flooring be sexy? Take a look at the sample Lauren and Jeremy created and shared with my class.

Shaw Flooring Sample












Lauren and Jeremy answered many of my questions about life in a PR career might be like. They made me very excited about getting started. I enjoyed their insight.


Crisis and Conflict in PR April 7, 2009

Filed under: Responses — sbsullivan @ 9:17 am
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Crisis and Conflict throw in a lot of curveballs for PR professionals. The trick to these situation is how to handle them.

There are four types of crises:

  1. meteor
  2. predator
  3. breakdown
  4. lingering

Seven elements crucial to a crisis communication list are:

1. A list of the members of the crisis management team, which should include, at minimum, the CEO, a trusted assistant/top manager from the CEO’s office, heads of each department, public relations and marketing team members, legal and security.
In case of actual crisis, this team will be focused down to the group applicable to that specific crisis.

2. Contact information for key officers, spokespeople, and crisis management team members including company and personal phone numbers, email addresses, cell numbers, pagers, faxes, instant message handles, addresses, even spouse’s cell numbers.

3. Fact sheets on the company, each division, each physical location, and each product offered.
These should be in camera-ready condition, plus available on a disk in a generally-accepted word processor format (Microsoft Word) so they can be revised and printed out if necessary on a computer external to your facilities. Photos should also be included.

4. Profiles and biographies for each key manager in your company, again in camera-ready condition and on disk.

5. Copies of your company, division and product logos, your press release format and the scanned in signature of your CEO on disk in a format that works on your internal word processing program (plus one in Microsoft Word in case you have to work on a computer that isn’t tied to your network.)

6. Pre-written scripts answering key questions that you have generated through your crisis scenario analysis. Included in these scripts should be the words you use to say “we don’t have that information yet, but will let you know as soon as it becomes available.”

7. Contact information for each of your key media contacts both locally, nationally, and if appropriate, key financial press and analysts. Contact information for your appropriate political, regulatory, and union leaders should also be included. Don’t be afraid to go overboard here – if you have a large chemical release, your CEO will probably want to call not only the Mayor, but the Governor and congressional representatives.

Used from Don Crowther‘s Global PR Blog.


Crossworld Puzzle March 30, 2009

Filed under: Responses — sbsullivan @ 5:09 am
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Today in my Public Relations class we worked a crossword puzzle on advertising slogans. This was such a fun assignment. Some of my favorite slogans are “Finger lickin’ good” by Kentucky Fried Chicken, Campbell’s Soup “Mmmm Mmmmm Good,” and “They’rrrrre Great!,” for Kellogg’s Frosted Flakes.


Evaluation in PR March 25, 2009

Filed under: Responses — sbsullivan @ 4:11 am
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 In today’s PR class, we discussed the last stage of the Public Relations process, evaluation. Here are the slides from today’s class. I think slide #5 is especially important.



Communication in PR March 10, 2009

Filed under: Responses — sbsullivan @ 8:48 am
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In yesterday’s Public Relations class, we talked about communication in public relations. My teacher, Barbara Nixon, especially stressed that communication should be:

  • appropriate
  • meaningful
  • memorable
  • understandable
  • believable

Part of communication is knowing your audience. There are two types of audiences: passive and active. Passive audiences are not engaged in the conversation and must be drawn out. Active audiences are proactive.

Some things to avoid in Communication are:


Public Relations Planning March 5, 2009

Filed under: Responses — sbsullivan @ 7:20 am

In my Intro to Public Relations, my teacher Barbara Nixon went through these slides in class. I found them to be a very helpful outline for the aspects of planning in Public Relations.

Some more helpful information about planning for PR can be found on this website.